New Theme for Jerry Lewis MDA Telethon: Make A Muscle, Make A Difference
LAS VEGAS, Sept. 2 /PRNewswire-USNewswire/ -- Got muscle? America's muscle charity, the Muscular Dystrophy Association, is transforming the Jerry Lewis MDA Telethon this weekend by integrating a simple yet highly memorable gesture throughout the 21-1/2-hour show. The gesture is so powerful that MDA, with help from its advertising agency E.B. Lane, already has packaged it into an extraordinary ...
Tags: Advertising Agency, Charity, Gesture, Jerry Lewis, Las Vegas, Mda Telethon, Muscular Dystrophy Association, Prnewswire, Usnewswire