Muscle Building Blog

KUSA - Ensure is the No. 1 seller of nutritional-supplement drinks designed to help the sick and elderly gain weight. But now the company is targeting an even bigger market: baby boomers who are worried about losing muscle as they age. Consumer Reports takes a look at the product touted in the ads.

Big Engines, throwback looks lure baby boomers and twentysomethings; but rising fuel prices and regulations loom.

DETROIT — Pontiac, the brand that invented the muscle car under its flamboyant engineer John Z. DeLorean, helped Burt Reynolds elude Sheriff Justice in Smokey and the Bandit and taught baby boomers to salivate over horsepower, but produced mostly forgettable cars for their children, will endure a lonely death today after a career totaling about 40 million in sales.

ABBOTT PARK, Ill., Sept. 16 /PRNewswire/ -- Responding to the growing needs of America's aging baby boomer population, the global health care company Abbott today introduced two new nutrition shakes - Ensure ® Muscle Health and Ensure Clinical Strength. To view the multimedia assets associated with this release, please click: http://multivu.prnewswire.com/mnr/ensure/46128 ...

Responding to the growing needs of America's aging baby boomer population, the global health care company Abbott today introduced two new nutrition shakes â Ensure® Muscle Health and Ensure Clinical Strength.