Thursday, September 2nd, 2010
America’s muscle charity, the Muscular Dystrophy Association, is transforming the Jerry Lewis MDA Telethon this weekend, September 5-6, by integrating a simple yet highly memorable gesture throughout the 21½-hour show.
Tags: Charity, Gesture, Jerry Lewis, Mda Telethon, Muscular Dystrophy Association
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Thursday, September 2nd, 2010
LAS VEGAS, Sept. 2 /PRNewswire-USNewswire/ -- Got muscle? America's muscle charity, the Muscular Dystrophy Association, is transforming the Jerry Lewis MDA Telethon this weekend by integrating a simple yet highly memorable gesture throughout the 21-1/2-hour show. The gesture is so powerful that MDA, with help from its advertising agency E.B. Lane, already has packaged it into an extraordinary ...
Tags: Advertising Agency, Charity, Gesture, Jerry Lewis, Las Vegas, Mda Telethon, Muscular Dystrophy Association, Prnewswire, Usnewswire
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